Let me tell you a story about
Sheikh Khalaf Ahmad Al Habtoor.
Sheikh Khalaf Ahmad Al Habtoor,
lives in the United Arab Emirates. He is head of the third wealthiest family in
the UAE. He is the founder and chairman of the Al Habtoor Group, one of the
most successful conglomerates in the Gulf. In 1970, he established his own
construction company, Al Habtoor Engineering, which later became the Al Habtoor
Group. This company now has its hand in many different businesses across the
globe which include construction, real estate, car dealerships, car rentals,
publishing, insurance, educational establishments and luxury hotels. For more
info see: The Al Habtoor group’s website, The Al Habtoor
Group Corporate Video, and Khalaf
Al Habtoor’s own website.
To give you a taste of the wealth
of Al Habtoor and his company, I will repeat what was announced during
Sensation 2014. The last business transaction he made before speaking to the
audience at Sensation was the equivalent of 50 billion US dollars! That is
Billion with a B, paid in cash, of course… Since being told about Lyoness he
has decided not only to put his name and reputation on the line but to Sponsor
Lyoness. Additionally he has said that all 600+ of his businesses will be
Lyoness merchants to the extent they are able.
Let me tell you what it means to
Sponsor a business in the UAE. A sponsor is accountable for anything (good
or bad) that happens with the company they sponsor. It is similar to cosigning
on a car. Before committing to sponsor a business one must make sure that the
company being sponsored is above reproach because if they are not, then the
sponsor is liable.
When
Dubai and the rest of the United
Arab Emirates launches later this summer, Lyoness members around the world will
benefit from this influx of new business.
